Overview
Snaperie is a field research tool built for product designers, trend researchers, and buyers. Walk a trade show floor, photograph products, speak labels as you shoot, and export a polished PowerPoint deck before you leave.
The app has five tabs:
| Tab | What it does |
|---|---|
| Collections | Create and browse your research sessions |
| Capture | Camera + voice labeling + photo import |
| Organize | Tag photos, edit photos, filter, reorder items |
| Team | Share collections and collaborate with team members |
| Export | Generate a branded PowerPoint deck |
Creating Collections
A collection is one research session — a trade show visit, a store walk, a season. Each collection holds items (products) and their photos.
Create a collection
- Go to the Collections tab
- Tap the + button (bottom right)
- Give it a name, date, and optional location
- Select one or more categories (these determine which tags are available)
- Tap Create
Quick start from Capture
If you have no collections yet, tapping the camera icon on the Capture tab will instantly create a timestamped collection so you can start shooting right away.
Categories & Tags
Categories are tag templates. When you assign a category to a collection, its tags are copied in — giving you a ready-made labeling system for that product type.
Built-in categories
- Footwear
- Handbags
- Jewelry
- Swimwear / Resort
- Eyewear
- Beauty
- Interior Design
- Apparel
Each category includes specific tags (e.g., Footwear has Heel, Toe, Sole, Material) plus 7 universal cross-tags: Trend, Mood, Competitor, Season, Material Story, Color Story, and Key Detail.
Multi-category collections
You can assign multiple categories to one collection. Tags are merged and deduplicated — so a "Coterie" collection with Footwear + Apparel gets all tags from both, without repeats.
Editing tags
Open a collection, tap the menu (...) button, then Edit Tags. From here you can rename tags, change colors, reorder, delete, or add new ones. Changes sync across all collections sharing the same category.
Capture
The Capture tab is your camera. Select a collection, then start shooting.
Taking photos
- Select or create a collection
- Tap the shutter button to photograph
- Each photo is saved to the current item
- Tap + New Item when you move to the next product
Camera controls
| Control | Action |
|---|---|
| Shutter | Take a photo |
| Mic button | Start/stop voice label recording |
| Photo icon | Import from camera roll |
| Flash icon | Cycle flash: auto / on / off |
| Rotate icon | Switch front/rear camera |
| Pinch | Zoom in/out |
Importing from camera roll
Tap the photo icon (bottom right of the capture controls) to select images from your photo library. Imported photos are grouped into the current item.
Switching collections
Tap the collection name at the top of the capture screen to switch between collections or create a new one without leaving the camera.
Voice Labels
Voice labels let you describe a product hands-free while you shoot. The transcription is saved with the photo and used for automatic tagging.
How to use
- Tap the mic button — it turns red and shows "Listening..."
- Speak naturally: "Cognac leather loafer chunky lug sole"
- Tap the mic again to stop, or take a photo — recording stops automatically
- The transcript appears above the viewfinder
Auto-tagging
Snaperie reads your voice label and matches keywords against the collection's tags using fuzzy matching. Say "material" while shooting in a Footwear collection and the Material tag is applied automatically.
Editing voice labels
In the item detail view, long-press any photo to edit its voice label. Updating the label re-runs auto-tagging.
Organize
The Organize tab gives you two views: a collection browser and a filtered photo grid.
Collection browser
The default view lists all collections with an untagged count. Tap one to see its items organized by tag buckets and a reorderable item list.
Tag buckets
Horizontal cards at the top of each collection show how many photos are tagged with each label. Tap a bucket to see just those photos. An "Untagged" bucket shows photos that still need attention.
Filtering across collections
Tap the Filter button to filter all your photos by tag, collection, or date range. Active filters appear as dismissable chips. Tap "Clear All" to reset.
Reordering items
In a collection, hold and drag items to reorder them. This order is preserved in your export.
Tagging Photos
Tags are color-coded labels that categorize your photos. Each photo can have multiple tags.
Single photo tagging
Open any photo in the item detail view. The tag chips appear at the bottom. Tap a tag to toggle it on or off. Tap "Clear" to remove all tags from that photo.
Batch tagging
- Open a collection and tap Select
- Tap photos to select them (or "Select All")
- Tap the Tag button in the toolbar
- Toggle tags on or off for all selected photos at once
Moving photos
In select mode, tap Move to transfer selected photos to a different collection. Tags are cleared since the target collection may use different categories.
Photo Editing
Snaperie includes a built-in photo editor so you can refine your field shots without leaving the app. All edits are non-destructive until you tap Save.
Opening the editor
- Open any photo in the item detail view
- Tap the Edit button (pencil icon)
- The editor opens with two tabs: Exposure and Crop
Exposure adjustments
The Exposure tab has three sliders:
| Slider | Range | What it does |
|---|---|---|
| Exposure | −2.0 to +2.0 | Overall light level (like EV compensation) |
| Brightness | −0.5 to +0.5 | Lifts or darkens midtones |
| Contrast | 0.5 to 1.5 | Sharpens or flattens tonal range |
Changes are previewed in real time. Tap Reset to return all sliders to their defaults.
Cropping
- Switch to the Crop tab
- Tap Crop Photo
- Drag the white corner handles to adjust the crop area
- Tap Apply Crop to commit, or Cancel Crop to discard
You can crop and adjust exposure in the same session — exposure filters are re-applied after a crop.
Saving
Tap Save in the top right to overwrite the original photo with your edits. Tap Cancel to discard all changes.
Sharing Photos
Share your collection photos directly from Snaperie to Messages, Pinterest, AirDrop, email, or any app that supports iOS sharing.
Share all photos in a collection
- Open a collection from the Collections tab
- Tap the share button (square with arrow) in the action bar at the bottom
- All photos in the collection are loaded and the iOS share sheet opens
- Choose your destination: Messages, AirDrop, Pinterest, Save to Files, etc.
Share selected photos
To share only specific photos, enter Select mode first, choose the photos you want, then use the share button. Only your selected photos will be included.
Export
Export generates a professional PowerPoint (.pptx) deck from your collection. Photos are organized by tag, labeled, and formatted with your brand colors.
How to export
- Go to the Export tab
- Select a collection
- Optionally configure Branding (colors + logo)
- Tap Export to PowerPoint
- When the deck is ready, the share sheet opens — save to Files, AirDrop, email, etc.
Export requires an internet connection. Photos are compressed and uploaded to generate the deck, then the finished .pptx is downloaded back to your device.
Team Collaboration
The Team tab lets you share collections with colleagues in real time using iCloud. Everyone on the team sees the same photos, tags, and updates instantly.
Requirements
- An active Team plan subscription (up to 6 seats)
- All team members must be signed into iCloud on their devices
Sharing a collection
- Go to the Team tab
- Tap a collection from the list
- An invitation sheet opens — send the invite link via Messages, email, or AirDrop
- When your colleague accepts, the collection syncs to their device
Shared with Me
Collections that others have shared with you appear in the Shared with Me section. Changes sync automatically — new photos, tags, and edits appear in real time.
Free plan
If you're on the free or Individual plan, the Team tab shows a preview of collaboration features with an option to upgrade. Tap Upgrade to Team to view subscription options.
Branding
Customize exported decks with your brand identity.
Setting up branding
- Go to the Export tab
- Tap Branding
- Add your logo (appears on the cover slide)
- Set primary, secondary, and accent colors
- Tap Done — your settings are saved for all future exports
Tap "Reset to Defaults" to restore the original Snaperie colors.
Subscription
Snaperie offers Individual and Team plans, billed monthly or annually. All plans include a 14-day free trial so you can explore every feature before being charged.
| Plan | Monthly | Annual | Includes |
|---|---|---|---|
| Individual | $14.99/mo | $150/yr | All capture, organize, edit, and export features |
| Team (6 seats) | $79.99/mo | $749/yr | Everything in Individual + real-time collection sharing |
Free trial
Every subscription starts with a 14-day free trial. You won't be charged until the trial ends. If you cancel before the trial is up, you won't be charged at all. The free trial is managed entirely by Apple through the App Store.
How to subscribe
- Tap the person icon (top left of any tab) to open Account
- Tap Subscription
- Choose a plan and tap the price button
- Confirm with Face ID, Touch ID, or your Apple ID password
Managing your subscription
Go to Account (person icon) > Subscription. From here you can view your current plan, upgrade, or restore purchases. To cancel, tap Manage Subscription which opens your Apple subscriptions page. You can also manage subscriptions at any time in Settings > Apple ID > Subscriptions.
Restoring purchases
If you reinstall Snaperie or switch devices, go to Account > Subscription and tap Restore Purchases. Your plan will be re-activated instantly.
Troubleshooting
Camera says "Camera access required"
Snaperie needs camera permission. Go to Settings > Snaperie on your iPhone and enable Camera access. The camera preview also doesn't work in the iOS Simulator — test on a real device.
Voice labels aren't transcribing
Make sure you've granted both Microphone and Speech Recognition permissions in Settings > Snaperie. If the transcription is slow, try speaking closer to the mic.
Export fails or times out
Export requires an internet connection. If the server is waking up from sleep, the first export may take up to 60 seconds. Try again if it times out. Large collections (100+ photos) take longer to upload.
Photos aren't showing up
If photos from the share extension don't appear, force-quit and reopen Snaperie. The database syncs when the app launches.
Tags disappeared after editing
If you delete a tag in Edit Tags, it's removed from all photos in that collection and any sibling collections sharing the same category. This can't be undone.
Crop looks wrong or offset
This was fixed in a recent update. Make sure you're running the latest version of Snaperie. The crop tool now correctly handles photos taken in any orientation (portrait, landscape, upside-down).
Team tab says "Upgrade to Team"
Team collaboration requires an active Team plan subscription. Tap Upgrade to Team to view plan options. If you've already subscribed, try tapping Restore Purchases in Account > Subscription.
Shared collection not syncing
Make sure both you and your team member are signed into iCloud and have an active internet connection. Shared collections use CloudKit — changes may take a few seconds to propagate. Try pulling down to refresh.
Contact Support
Can't find what you need? We're here to help.
Email: support@snaperie.com
Include your device model, iOS version, and a description of the issue. Screenshots help us resolve things faster.